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Convert! :

Hunt, Ben

Convert! : designing Web sites to increase traffic and conversion / Ben Hunt. - Indianapolis, Ind. : Wiley Pub., 2011. - 1 online resource (xxiii, 288 pages) : illustrations

Includes index.

pt. 1. Designing for traffic -- pt. 2. Designing for conversion.

Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.

ISBN: 9781118036921 1118036921 9781118255827 1118255828 9781118036938 111803693X 9781118036945 1118036948

Standard No.: 3602944

Source: 10.1002/9781118255827 Wiley InterScience http://www3.interscience.wiley.com

LCCN:

Subjects--Topical Terms:
Web sites--Design.
Web sites--Marketing.
Internet marketing.
Internet advertising.
Electronic commerce.
Electronic commerce.
Internet advertising.
Internet marketing.
Web sites--Design.
Web sites--Marketing.
Web sites--Design.
Web sites--Evaluation.
Web sites--Testing.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: HF5415.1265 / .H86 2011eb

Dewey Class. No.: 658.8/72

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