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Organizational change :

Lewis, Laurie K.

Organizational change : creating change through strategic communication / Laurie K. Lewis. - Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2011. - 1 online resource. - Foundations of communication theory ; 2 . - Foundations of communication theory ; 2. .

Title from title screen.

Includes bibliographical references.

Defining organizational change -- Process of communication during change -- A stakeholder communication model of change -- Outcomes of change processes -- Communication approaches and strategies -- Power and resistance -- Antecedents to strategies, assessments, and interactions -- Stakeholder interactions: storying and framing -- Applying the model in practice.

"What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implemented communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Written for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation."--

9781444340341 1444340344 9781444340358 1444340352 9786613407313 6613407313

CL0500000149 Safari Books Online 8FF0D442-94EE-4910-90C7-73DA6BEA54CB OverDrive, Inc. http://www.overdrive.com


Organizational change.
Communication in organizations.
Communication in organizations.
Organizational change.
BUSINESS & ECONOMICS--Business Communication--General.
Communication in organizations.
Organizational change.
Organisationsförändringar.
Kommunikation inom organisationer.


Electronic books.

HD58.8 / .L4934 2011eb

658.4/5

Khulna University of Engineering & Technology

Funded by: HEQEP, UGC, Bangladesh