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Ellery, Tony.

Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen. - Hoboken, N.J. : John Wiley & Sons, ©2012. - 1 online resource (xxii, 389 pages :) : illustrations

Includes index.

pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management.

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get.

ISBN: 9781118266793 111826679X 9781118266755 1118266757 9781118265895 1118265890

Source: 10.1002/9781118266755 Wiley InterScience http://www3.interscience.wiley.com 3DFCF16A-0556-4E88-9BD9-2DD2607838E2 OverDrive, Inc. http://www.overdrive.com

LCCN:

Subjects--Topical Terms:
Pharmaceutical industry--Economic aspects.
Drug approval--Economic aspects.
Drug Industry--economics.
Drug Approval--economics.
Economics, Pharmaceutical--legislation & jurisprudence.
Marketing--methods.
Pharmaceutical Preparations--economics.
BUSINESS & ECONOMICS--Industries--Service.
Pharmaceutical industry.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD9666.5 / .E45 2012eb

Dewey Class. No.: 338.4/76153

National Library of Medicine Call No.: QV 736