Marketing in the participation age :
Middleton, Daina,
Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. - Hoboken, N.J. : Wiley, ©2013. - 1 online resource (xvii, 205 pages)
Includes bibliographical references and index.
Introduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist.
"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website.
9781119203988 1119203988 9781118431962 1118431960 9781118431955 1118431952 9781118431979 1118431979 1283835096 9781283835091
EB00063651 Recorded Books
CL0500000213 Safari Books Online 68846774-9B8E-4785-B655-ABD41DF2A76A OverDrive, Inc. http://www.overdrive.com
Marketing--Management.
BUSINESS & ECONOMICS--Customer Relations.
Marketing--Management.
Electronic books.
HF5415.13 / .M53 2013eb HF5415 / .M5322 2013eb online
658.8
Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. - Hoboken, N.J. : Wiley, ©2013. - 1 online resource (xvii, 205 pages)
Includes bibliographical references and index.
Introduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist.
"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website.
9781119203988 1119203988 9781118431962 1118431960 9781118431955 1118431952 9781118431979 1118431979 1283835096 9781283835091
EB00063651 Recorded Books
CL0500000213 Safari Books Online 68846774-9B8E-4785-B655-ABD41DF2A76A OverDrive, Inc. http://www.overdrive.com
Marketing--Management.
BUSINESS & ECONOMICS--Customer Relations.
Marketing--Management.
Electronic books.
HF5415.13 / .M53 2013eb HF5415 / .M5322 2013eb online
658.8