The handbook of mobile market research :
Poynter, Ray.
The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. - 1 online resource.
Includes bibliographical references and index.
Mobile Market Research -- Mobile Market Research. Overview of Mobile Market Research -- Mobile Research in Action -- The Technology of Mobile Market Research -- Qualitative and Quantitative Research -- Qualitative and Quantitative Research. Mobile Qualitative Research -- Mobile Forums and Online Focus Groups -- Mobile Diaries and Ethnography -- Mobile Quantitative Research -- Designing and Conducting Mobile Surveys -- The Methods and Applications of Mobile Market Research -- The Methods and Applications of Mobile Market Research. mCAPI : Mobile Computer Assisted Personal Interviewing -- mCATI : Mobile Computer Assisted Telephone Interviewing -- Mixed-Mode Research -- Utilizing Passive Data -- Panels, Lists, and Communities -- International Mobile Research -- Researching the Mobile Ecosystem, Ethics, and the Future -- Researching the Mobile Ecosystem, Ethics, and the Future. Researching the Mobile Ecosystem -- Ethics, Laws, and Guidelines -- Research-on-Research -- The Evolving Picture.
The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho.
9781119208198 111920819X 9781118935774 1118935772 9781118935767 1118935764 1118935624 9781118935620
2B7B498E-DE8A-4492-AB3C-60CB849B863C OverDrive, Inc. http://www.overdrive.com
2014024502
Marketing research.
Mobile commerce.
Mobile communication systems.
Marketing research.
Mobile commerce.
Mobile communication systems.
BUSINESS & ECONOMICS--Marketing--Research.
Marketing research.
Mobile commerce.
Mobile communication systems.
Electronic books.
HF5415.2
658.8/3
The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. - 1 online resource.
Includes bibliographical references and index.
Mobile Market Research -- Mobile Market Research. Overview of Mobile Market Research -- Mobile Research in Action -- The Technology of Mobile Market Research -- Qualitative and Quantitative Research -- Qualitative and Quantitative Research. Mobile Qualitative Research -- Mobile Forums and Online Focus Groups -- Mobile Diaries and Ethnography -- Mobile Quantitative Research -- Designing and Conducting Mobile Surveys -- The Methods and Applications of Mobile Market Research -- The Methods and Applications of Mobile Market Research. mCAPI : Mobile Computer Assisted Personal Interviewing -- mCATI : Mobile Computer Assisted Telephone Interviewing -- Mixed-Mode Research -- Utilizing Passive Data -- Panels, Lists, and Communities -- International Mobile Research -- Researching the Mobile Ecosystem, Ethics, and the Future -- Researching the Mobile Ecosystem, Ethics, and the Future. Researching the Mobile Ecosystem -- Ethics, Laws, and Guidelines -- Research-on-Research -- The Evolving Picture.
The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho.
9781119208198 111920819X 9781118935774 1118935772 9781118935767 1118935764 1118935624 9781118935620
2B7B498E-DE8A-4492-AB3C-60CB849B863C OverDrive, Inc. http://www.overdrive.com
2014024502
Marketing research.
Mobile commerce.
Mobile communication systems.
Marketing research.
Mobile commerce.
Mobile communication systems.
BUSINESS & ECONOMICS--Marketing--Research.
Marketing research.
Mobile commerce.
Mobile communication systems.
Electronic books.
HF5415.2
658.8/3