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Kolb, Bonita M.

Tourism marketing for cities and towns using branding and events to attract tourism / [electronic resource] : Bonita M. Kolb. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006. - xvi, 310 p.

Includes bibliographical references and index.

1. Tourism to cities and towns -- 2. Marketing theory and the external environment -- 3. Tourism product analysis -- 4. Strategic analysis -- 5. Segmenting and targeting potential tourists -- 6. Tourist purchase behavior -- 7. Tourism research -- 8. Packaging the tourism product -- 9. Branding tourism destinations -- 10. Advertising and public relations -- 11. Sales incentives, direct marketing, and website development -- 12. Trade promotion, budgeting, and collaboration.




Mode of access: World Wide Web.

9780080460758 (e-book : PDF)


City promotion.
Tourism--Marketing.


Electronic books.

Khulna University of Engineering & Technology

Funded by: HEQEP, UGC, Bangladesh