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Marketing management /

Marketing management / Philip Kotler ... [et al.]. - 16th ed. - India : Pearson, c2022. - xxxiii, 596 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9789356062665

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 MAR

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