CENTRAL LIBRARY

Welcome to Online Public Access Catalogue (OPAC)

Essentials of entrepreneurship and small business management /

Scarborough, Norman M.

Essentials of entrepreneurship and small business management / Norman M. Scarborough, Jeffrey R. Cornwall. - 8th ed. - New Delhi : Pearson, c2016 [impression 2022] - xvi, 764 p. : illustrations. ; 280cm. - Always learning . - Always learning. .

Previous edition: 2014.

Includes bibliographical references and index.

Section I: The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Ethics and Social Responsibility: Doing the Right Thing Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality Section II: The Entrepreneurial Journey Begins Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan Chapter 6 Forms of Business Ownership and Buying an Existing Business Chapter 7 Franchising and the Entrepreneur Section III: Launching the Business Chapter 8 Building a Powerful Bootstrap Marketing Plan Chapter 9 E-commerce and the Entrepreneur Chapter 10 Pricing and Credit Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow Section IV: Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Equity and Debt Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning the Next Generation.

9789332559981


Small business--Management.
New business enterprises--Management.
Entrepreneurship.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Entrepreneurship
New business enterprises--Management
Small business--Management


Electronic books.
Electronic books.

658.022

Khulna University of Engineering & Technology

Funded by: HEQEP, UGC, Bangladesh