Strategic brand management :
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 [Reprinted 2005]. - xxvii, 788 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8120323092 9788120323094 0130411507
2002025164
Brand name products--Management.
658.827
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 [Reprinted 2005]. - xxvii, 788 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8120323092 9788120323094 0130411507
2002025164
Brand name products--Management.
658.827