Marketing :
Schewe, Charles D., 1942-
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. - New York : McGraw-Hill, c1980. - xxii, 665 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
007055272X
79013395
Marketing.
Marketing--Problems, exercises, etc.
658.8
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. - New York : McGraw-Hill, c1980. - xxii, 665 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
007055272X
79013395
Marketing.
Marketing--Problems, exercises, etc.
658.8