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Marketing /

Russ, Frederick A.

Marketing / Frederick A. Russ, Charles A. Kirkpatrick. - Boston : Little, Brown, c1982. - xxv, 582 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0316762725

LCCN: 81082648

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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