Essentials of marketing /
Evans, Joel R.
Essentials of marketing / Joel R. Evans, Barry Berman. - New York : London : Macmillan Pub. Co. ; Collier Macmillan Publishers, c1984. - xxi, 538, 56 p. : ill. ; 25 cm.
Includes bibliographical references and index.
002334590X
83009866
Marketing.
658.8
Essentials of marketing / Joel R. Evans, Barry Berman. - New York : London : Macmillan Pub. Co. ; Collier Macmillan Publishers, c1984. - xxi, 538, 56 p. : ill. ; 25 cm.
Includes bibliographical references and index.
002334590X
83009866
Marketing.
658.8