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Marketing management :

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 6th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1988 - xxi, 776 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0135562678

LCCN: 90044468

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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