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Marketing management cases :

Weilbacher, William M.

Marketing management cases : planning and executing marketing strategy / William M. Weilbacher. - 3rd ed. - New York : Macmillan, c1980. - xii, 386 p. ; 24 cm.

Includes index.

ISBN: 0024250708

LCCN: 79010838

Subjects--Topical Terms:
Marketing--Management--Case studies.

Dewey Class. No.: 658.8

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