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Consumer behavior I :

Loudon, David L.

Consumer behavior I : concepts and application/ David L Loudon & Albert J Della Bitta. - New York ; McGraw-Hill, c1993. - xxiii, 788 p. : ill. ; 25 cm. - Sage library in business and management .

Includes bibliographical references.

ISBN: 0070387672

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: 658.8342

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