Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton. - 7th ed. - New York : McGraw-Hill, c1984. - xxii, 697 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070609071 007066577x
83013562
Marketing.
Marketing--Case studies.
658.8
Fundamentals of marketing / William J. Stanton. - 7th ed. - New York : McGraw-Hill, c1984. - xxii, 697 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070609071 007066577x
83013562
Marketing.
Marketing--Case studies.
658.8