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Sales management :

Johnson, Eugene M.

Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing. - 2nd ed. - New York : McGraw-Hill, c1994. - xxi, 564 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references (p. 518-547) and index.

0070326525 (alk. paper)

93006423


Sales management.

658.81

Khulna University of Engineering & Technology

Funded by: HEQEP, UGC, Bangladesh