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Contemporary marketing :

Boone, Louis E.

Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 4th ed. - New York : CBS College, c1983. - 1 v. (various pagings) : ill. ; 25 cm. - The Dryden Press series in marketing .

"Discovering your marketing career / by Eric Sandburg"--Disk.

Includes bibliographical references and index.

ISBN: 0030626382

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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