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Marketing management :

Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson. - Santa Monica, Calif. : Goodyear Pub. Co., c1980. - xiii, 498 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0876206062

LCCN: 79019573

Subjects--Topical Terms:
Marketing--Management--United States--Case studies.
Marketing--Management.--United States

Dewey Class. No.: 658.800973

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