Marketing research /
Luck, David Johnston.
Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1987. - xvii, 683 p. : ill. ; 25 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
0135578280 0876924844
86025255
Marketing research.
658.8
Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1987. - xvii, 683 p. : ill. ; 25 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
0135578280 0876924844
86025255
Marketing research.
658.8