Mastering data mining :
Berry, Michael J. A.
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. - New York ; India : Wiley Computer Pub., c2000 [reprinted 2008]. - xviii, 494 p. : ill. ; 24 cm.
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997.
9788126518258 0471331236 (alk. paper)
00265296
Marketing--Data processing.
Data mining.
Business enterprises--Computer networks--Management.
658.802
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. - New York ; India : Wiley Computer Pub., c2000 [reprinted 2008]. - xviii, 494 p. : ill. ; 24 cm.
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997.
9788126518258 0471331236 (alk. paper)
00265296
Marketing--Data processing.
Data mining.
Business enterprises--Computer networks--Management.
658.802