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Berry, Michael J. A.

Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. - New York ; India : Wiley Computer Pub., c2000 [reprinted 2008]. - xviii, 494 p. : ill. ; 24 cm.

Rev. ed. of: Data mining techniques : for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997.

9788126518258 0471331236 (alk. paper)


Marketing--Data processing.
Data mining.
Business enterprises--Computer networks--Management.


Khulna University of Engineering & Technology

Funded by: HEQEP, UGC, Bangladesh