Auditing social media : (Record no. 11004)
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| 001 - CONTROL NUMBER | |
| control field | ocn712139146 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171224113619.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110412s2011 nju ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2010053514 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | N$T |
| Modifying agency | E7B |
| -- | CDX |
| -- | OCLCQ |
| -- | B24X7 |
| -- | MNM |
| -- | REDDC |
| -- | OCLCQ |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119202585 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119202582 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118063699 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118063694 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118063712 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118063716 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781118061756 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 1118061756 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781118063705 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 1118063708 |
| 029 1# - (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000048807009 |
| 029 1# - (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000051555712 |
| 029 1# - (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000053186782 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
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| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
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| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
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| 029 1# - (OCLC) | |
| OCLC library identifier | DEBSZ |
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| OCLC library identifier | DKDLA |
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| OCLC library identifier | HEBIS |
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| OCLC library identifier | NZ1 |
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| 029 1# - (OCLC) | |
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| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)712139146 |
| Canceled/invalid control number | (OCoLC)741259433 |
| -- | (OCoLC)759517947 |
| -- | (OCoLC)816649532 |
| -- | (OCoLC)847413554 |
| -- | (OCoLC)875004043 |
| -- | (OCoLC)886246980 |
| -- | (OCoLC)961680795 |
| -- | (OCoLC)962665138 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CL0500000410 |
| Source of stock number/acquisition | Safari Books Online |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CFA2078A-9A38-4A82-B835-0D6AC691588D |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .S394 2011eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043050 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043040 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 040000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043010 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 090010 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, Peter R., |
| Dates associated with a name | 1964- |
| 245 10 - TITLE STATEMENT | |
| Title | Auditing social media : |
| Remainder of title | a governance and risk guide / |
| Statement of responsibility, etc | Peter R. Scott, J. Mike Jacka. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | ©2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (187 pages) |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 588 0# - | |
| -- | Print version record. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | Get the commonsense guide to the side of social media you never hear about Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits - such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect - and the risks you must avoid. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business enterprises |
| General subdivision | Computer networks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| General subdivision | Technological innovations. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Telemarketing. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Multilevel. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Mail Order. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Direct. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | E-Commerce |
| -- | Internet Marketing. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet. |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Intranet. |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Web 2.0. |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Réseaux de communication. |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Réseaux d'information. |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Acquisition de connaissances. |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Innovations technologiques. |
| Source of heading or term | eclas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Audit. |
| Source of heading or term | eclas |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacka, J. Mike. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| Main entry heading | Scott, Peter R., 1964- |
| Title | Auditing social media. |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, ©2011 |
| International Standard Book Number | 9781118061756 |
| Record control number | (DLC) 2010053514 |
| -- | (OCoLC)694394199 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://onlinelibrary.wiley.com/book/10.1002/9781119202585">http://onlinelibrary.wiley.com/book/10.1002/9781119202585</a> |
| Public note | Wiley Online Library |
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