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Statistical methods in customer relationship management / (Record no. 11809)

MARC details
000 -LEADER
fixed length control field 04854cam a2201057 a 4500
001 - CONTROL NUMBER
control field ocn784708386
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171224113918.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120406s2012 enk ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012014504
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions pn
Transcribing agency DLC
Modifying agency YDX
-- EBLCP
-- N$T
-- MHW
-- E7B
-- DG1
-- YDXCP
-- COO
-- UMI
-- UBY
-- DEBSZ
-- DEBBG
-- IDEBK
-- CDX
-- MEAUC
-- OCLCQ
-- S3O
-- AZK
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB259683
Source bnb
019 ## -
-- 809248236
-- 813398260
-- 813535013
-- 817823114
-- 841480284
-- 846907656
-- 927507945
-- 939778653
-- 961514928
-- 962633083
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118349199
Qualifying information (ePub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118349199
Qualifying information (ePub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118349182
Qualifying information (MobiPocket)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118349180
Qualifying information (MobiPocket)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118349205
Qualifying information (Adobe PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118349202
Qualifying information (Adobe PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118349212
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118349210
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119993202
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119993209
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1283645025
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781283645027
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 6613957526
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786613957528
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780821395387
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000049012701
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000052005841
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000052909209
029 1# - (OCLC)
OCLC library identifier CHNEW
System control number 000619415
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV040601222
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV040784057
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV041430663
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV041911057
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV042743234
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 397350465
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 398264589
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 422916676
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 431184054
029 1# - (OCLC)
OCLC library identifier DKDLA
System control number 820120-katalog:000599912
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 14695289
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15912109
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 16033531
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 449313255
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000058060883
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)784708386
Canceled/invalid control number (OCoLC)809248236
-- (OCoLC)813398260
-- (OCoLC)813535013
-- (OCoLC)817823114
-- (OCoLC)841480284
-- (OCoLC)846907656
-- (OCoLC)927507945
-- (OCoLC)939778653
-- (OCoLC)961514928
-- (OCoLC)962633083
037 ## - SOURCE OF ACQUISITION
Stock number 10.1002/9781118349212
Source of stock number/acquisition Wiley InterScience
Note http://www3.interscience.wiley.com
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 018000
Source bisacsh
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12015195
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.,
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title Statistical methods in customer relationship management /
Statement of responsibility, etc V. Kumar, J. Andrew Petersen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester, West Sussex, United Kingdom :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- data file
-- rda
380 ## -
-- Bibliography
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
588 0# -
-- Print version record and CIP data provided by publisher.
520 ## - SUMMARY, ETC.
Summary, etc Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management
-- Statistical models.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management
-- Statistical models.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Customer Relations.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations / Management.
Source of heading or term local
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations / Management / Statistical models.
Source of heading or term local
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Petersen, J. Andrew.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Kumar, V., 1957-
Title Statistical methods in customer relationship management.
Place, publisher, and date of publication Hoboken, N.J. : Wiley, 2012
International Standard Book Number 9780821395387
Record control number (DLC) 2012012175
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://onlinelibrary.wiley.com/book/10.1002/9781118349212">http://onlinelibrary.wiley.com/book/10.1002/9781118349212</a>
Public note Wiley Online Library
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-- COUT
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-- EBLB
-- EBL974651
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-- EBSC
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938 ## -
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994 ## -
-- 92
-- DG1

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