Marketing in the participation age : (Record no. 12349)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04450cam a2200865Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn823728582 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171224114129.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121129s2013 nju ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | E7B |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | E7B |
| Modifying agency | OCLCQ |
| -- | OCLCO |
| -- | YDXCP |
| -- | UMI |
| -- | B24X7 |
| -- | IDEBK |
| -- | DOS |
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| -- | 822041530 |
| -- | 841331955 |
| -- | 864913346 |
| -- | 961502632 |
| -- | 962592294 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119203988 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119203988 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118431962 |
| Qualifying information | (e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118431960 |
| Qualifying information | (e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118431955 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118431952 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118431979 |
| Qualifying information | (ebk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118431979 |
| Qualifying information | (ebk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1283835096 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781283835091 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781118402306 |
| Qualifying information | (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 1118402308 |
| 028 01 - PUBLISHER NUMBER | |
| Publisher number | EB00063651 |
| Source | Recorded Books |
| 029 1# - (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000050635944 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV040784564 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV041051883 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV041907900 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 397425627 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 423201921 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DKDLA |
| System control number | 820120-katalog:000600346 |
| 029 1# - (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 85657063X |
| 029 1# - (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 14805257 |
| 029 1# - (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 15042734 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043395278 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)823728582 |
| Canceled/invalid control number | (OCoLC)818846263 |
| -- | (OCoLC)819518486 |
| -- | (OCoLC)822041530 |
| -- | (OCoLC)841331955 |
| -- | (OCoLC)864913346 |
| -- | (OCoLC)961502632 |
| -- | (OCoLC)962592294 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CL0500000213 |
| Source of stock number/acquisition | Safari Books Online |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 68846774-9B8E-4785-B655-ABD41DF2A76A |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M53 2013eb |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M5322 2013eb online |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 078000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Middleton, Daina, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing in the participation age : |
| Remainder of title | a guide to motivating people to join, share, take part, connect, and engage / |
| Statement of responsibility, etc | Daina Middleton. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | ©2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xvii, 205 pages) |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | data file |
| -- | rda |
| 380 ## - | |
| -- | Bibliography |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Customer Relations. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| Source of heading or term | fast |
| -- | (OCoLC)fst01010209 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| Main entry heading | Middleton, Daina. |
| Title | Marketing in the participation age. |
| Place, publisher, and date of publication | Hoboken, NJ : John Wiley & Sons Inc., 2013 |
| International Standard Book Number | 9781118402306 |
| Record control number | (OCoLC)795164232 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://onlinelibrary.wiley.com/book/10.1002/9781119203988">http://onlinelibrary.wiley.com/book/10.1002/9781119203988</a> |
| Public note | Wiley Online Library |
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