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The social media MBA guide to ROI : (Record no. 13396)

000 -LEADER
fixed length control field 04649cam a2200877 i 4500
001 - CONTROL NUMBER
control field ocn877078029
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171224114610.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140416s2014 enk ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014015226
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency DLC
Modifying agency YDX
-- N$T
-- EBLCP
-- IDEBK
-- OUN
-- DEBSZ
-- YDXCP
-- DOS
-- B24X7
-- CDX
-- TEFOD
-- COO
-- RECBK
-- E7B
-- OCLCQ
-- UMI
-- DEBBG
-- TEFOD
-- NLGGC
-- DG1
-- OCLCQ
019 ## -
-- 881436127
-- 882243247
-- 890475359
-- 907481631
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119208310
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119208319
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118844410
Qualifying information (epub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118844416
Qualifying information (epub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118898291
Qualifying information (pdf)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 111889829X
Qualifying information (pdf)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1306772532
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781306772532
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118844394
Qualifying information (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118844397
Qualifying information (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781118844397
Qualifying information (hardback)
029 1# - (OCLC)
OCLC library identifier CHNEW
System control number 000712671
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV042683063
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 407734295
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 423202448
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 446582689
029 1# - (OCLC)
OCLC library identifier NLGGC
System control number 380133784
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15627081
029 1# - (OCLC)
OCLC library identifier GBVCP
System control number 856571091
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043609212
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043396693
029 1# - (OCLC)
OCLC library identifier CHVBK
System control number 374464839
029 1# - (OCLC)
OCLC library identifier CHNEW
System control number 000887566
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)877078029
Canceled/invalid control number (OCoLC)881436127
-- (OCoLC)882243247
-- (OCoLC)890475359
-- (OCoLC)907481631
037 ## - SOURCE OF ACQUISITION
Stock number 97B8B80B-1976-4992-A84E-880FDB0A9872
Source of stock number/acquisition OverDrive, Inc.
Note http://www.overdrive.com
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM851
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 002000
Source bisacsh
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14/4
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS090010
Source of number bisacsh
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.10
Source of number bcl
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Holloman, Christer.
245 14 - TITLE STATEMENT
Title The social media MBA guide to ROI :
Remainder of title how to measure and improve your return on investment /
Statement of responsibility, etc Christer Holloman.
264 #1 -
-- Chichester, West Sussex, United Kingdom :
-- John Wiley and Sons Ltd,
-- 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc "The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"--
-- Provided by publisher.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
588 0# -
-- Print version record and CIP data provided by publisher.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Strategy -- Measure ROI by Platform. Facebook -- Twitter -- YouTube -- LinkedIn -- Google+ -- Pinterest -- Blogs --Tools. Choosing a supplier -- Popular measuring platforms -- Case Studies. O₂ -Customer service -- Sabre Hospitality Solutions- business development -- Makino- sales -- giffgaff- customer retention -- BRAVEday Insurance- communication -- Beats by Dr. Dre- viral campaign -- Safeguarding ROI.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rate of return.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision E-Commerce
-- Internet Marketing.
Source of heading or term bisacsh
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Holloman, Christer.
Title Social media MBA guide to ROI.
Place, publisher, and date of publication Hoboken : Wiley, [2014]
International Standard Book Number 9781118844397
Record control number (DLC) 2014005244
-- (OCoLC)872707709
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://onlinelibrary.wiley.com/book/10.1002/9781119208310
Public note Wiley Online Library
938 ## -
-- Books 24x7
-- B247
-- bkb00063776
938 ## -
-- Coutts Information Services
-- COUT
-- 28351228
938 ## -
-- EBL - Ebook Library
-- EBLB
-- EBL1687061
938 ## -
-- ebrary
-- EBRY
-- ebr10870842
938 ## -
-- EBSCOhost
-- EBSC
-- 777794
938 ## -
-- Ingram Digital eBook Collection
-- IDEB
-- cis28351228
938 ## -
-- Recorded Books, LLC
-- RECE
-- rbeEB00479182
938 ## -
-- YBP Library Services
-- YANK
-- 11810850
938 ## -
-- YBP Library Services
-- YANK
-- 12624778
938 ## -
-- YBP Library Services
-- YANK
-- 12673451
994 ## -
-- 92
-- DG1

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