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Retail Marketing and Branding : (Record no. 13499)

000 -LEADER
fixed length control field 05454cam a2200637Mi 4500
001 - CONTROL NUMBER
control field ocn880909436
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171224114639.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140505s2012 xx o 000 0 eng
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Description conventions pn
Transcribing agency AU@
Modifying agency UKDOC
-- DG1
-- OCLCF
-- OCLCQ
-- OCLCO
-- DEBBG
-- OCLCQ
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119207900
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119207908
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781118489505
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1118489500
029 0# - (OCLC)
OCLC library identifier AU@
System control number 000052917396
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV043396830
029 1# - (OCLC)
OCLC library identifier GBVCP
System control number 856571261
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)880909436
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255 .P47 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
-- 658.8700688
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perrey, Jesko.
245 10 - TITLE STATEMENT
Title Retail Marketing and Branding :
Remainder of title a Definitive Guide to Maximizing ROI.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (399 pages)
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
588 0# -
-- Print version record.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note RETAIL MARKETING AND BRANDING; Contents; Foreword; Introduction to the Second Edition; Second Edition Acknowledgments; Introduction to the First Edition; First Edition Acknowledgments; Commonly Used Acronyms; Part I Building Superior Retail Brands; 1 Principles of Successful Brand Management: Art, Science, Craft; Art, science, craft; Creativity and consistency; Strengths and weaknesses; Touch point orchestration; 2 Segmentation; Relevance in retail; Top management attention; Consumer needs; Strategic segmentation; Implementation; 3 A Guide to Excellence in Retail Brand Management.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note The brand diamondThe brand purchase funnel; BrandMatics; The brand promise; Brand delivery; 4 Developing and Refining Retail Formats; Basic types of format development; The four-step process; Implementation support; 5 Store Brand Portfolio Management; Multiple formats and brands; BrandMatics Advanced; The brand space map; Impact estimation; 6 Private Label Branding; PL growth; Four generations of PL; PL strategy; SKU selection; Capabilities; Part II Optimizing Marketing ROI; 7 How to Spend It: Fact-based Media Mix Optimization; Media landscape transformation; Equal footing; Three approaches.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 8 Budget Sizing: The Million-dollar QuestionSystematic approach; Transparency; Outside-in benchmarking; Inside-out budgeting; Efficiency modeling; Budget level estimate; 9 Budget Prioritization; Decision mode; Investment units; Full transparency; Prioritization criteria; Avoiding automation; 10 Reach-Cost-Quality; Vehicle optimization; Apples and apples; Universal scores; 11 Marketing Mix Modeling; How to spend it; Impact comparison; Applications; Multi-lever transparency; What to watch out for; 12 The Digital Retail (R)evolution; End-to-end digitalization; Channel convergence; Localization.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Social mediaContent management; Brick-and-mortar; 13 POS Marketing; The most powerful vehicle; Lack of leverage; Systematic management; Tangible and intangible elements; The human factor; 14 Leaflets and Local Print Advertising: How to Achieve Local Media Excellence; The true point of sale; A complex challenge; Fine-tuning; Product selection; Geo-marketing; 15 Fact-based Promotion Management; Balance pricing and promotions; KPIs for optimization; Supplier negotiations; Margin improvement; 16 Excellence in Classical Media; A key element; Creativity and content fit; Testing and learning.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Message deliveryCreative partners; 17 Digital Marketing Excellence; Value proposition; Digital strategy; Search engine marketing; Display advertising; Social media integration; Digital marketing organization; 18 Maximizing Customer Value with Data-driven CLM; Full value; Deep understanding; Predictive modeling; Keeping track; Capability building; Applications; 19 Smart Sourcing; Sizeable savings; Efficiency levers; Efficiency optimization; Best practice; Deep dive; Part III Ten Perspectives on Retail Marketing; 20 Ten Perspectives on Retail Marketing; Contributors; Index.
520 ## - SUMMARY, ETC.
Summary, etc Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rate of return.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Cost effectiveness.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retail trade.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Source of heading or term fast
-- (OCoLC)fst01743755
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Cost effectiveness.
Source of heading or term fast
-- (OCoLC)fst01010183
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Source of heading or term fast
-- (OCoLC)fst01010209
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rate of return.
Source of heading or term fast
-- (OCoLC)fst01090236
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Spillecke, Dennis.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Perrey, Jesko.
Title Retail Marketing and Branding : A Definitive Guide to Maximizing ROI.
Place, publisher, and date of publication Hoboken : Wiley, ©2012
International Standard Book Number 9781118489529
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://onlinelibrary.wiley.com/book/10.1002/9781119207900
Public note Wiley Online Library
938 ## -
-- 123Library
-- 123L
-- 58235
994 ## -
-- 92
-- DG1

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