Statistical and machine-learning data mining (Record no. 15116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03514cam a2200373Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CRC0KE12994PDF |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171224123511.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m|||||o||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120329s2012 flua sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781439860922 (ebook : PDF) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FlBoTFG |
| Transcribing agency | FlBoTFG |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.126 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .R38 2012 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.872 |
| Item number | R236 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ratner, Bruce. |
| 245 10 - TITLE STATEMENT | |
| Title | Statistical and machine-learning data mining |
| Medium | [electronic resource] : |
| Remainder of title | techniques for better predictive modeling and analysis of big data / |
| Statement of responsibility, etc | Bruce Ratner. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boca Raton : |
| Name of publisher, distributor, etc | Taylor & Francis, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 516 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Statistical modeling and analysis for database marketing. c2003. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Two basic data mining methods for variable assessment -- CHAID-based data mining for paired-variable assessment -- The importance of straight data : simplicity and desirability for good model-building practice -- Symmetrizing ranked data : a statistical data mining method for improving the predictive power of data -- Principal component analysis : a statistical data mining method for many-variable assessment -- The correlation coefficient : its values range between plus/minus 1, or do they? -- Logistic regression : the workhorse of response modeling -- Ordinary regression : the workhorse of profit modeling -- Variable selection methods in regression : ignorable problem, notable solution -- CHAID for interpreting a logistic regression model -- The importance of the regression coefficient -- The average correlation : a statistical data mining measure for assessment of competing predictive models and the importance of the predictor variables -- CHAID for specifying a model with interaction variables -- Market segmentation classification modeling with logistic regression -- CHAID as a method for filling in missing values -- Identifying your best customers : descriptive, predictive, and look-alike profiling -- Assessment of marketing models -- Bootstrapping in marketing : a new approach for validating models -- Validating the logistic regression model : try bootstrapping -- Visualization of marketing modelsdata mining to uncover innards of a model -- The predictive contribution coefficient : a measure of predictive importance -- Regression modeling involves art, science, and poetry, too -- Genetic and statistic regression models : a comparison -- |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Data reuse : a powerful data mining effect of the GenIQ model -- A data mining method for moderating outliers instead of discarding them -- Overfitting : old problem, new solution -- The importance of straight data : revisited -- The GenIQ model : its definition and an application -- Finding the best variables for marketing models -- Interpretation of coefficient-free models. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in print edition. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Database marketing |
| General subdivision | Statistical methods. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Data mining |
| General subdivision | Statistical methods. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | lcsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ratner, Bruce. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ratner, Bruce. |
| Title of a work | Statistical modeling and analysis for database marketing. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9781439860915 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://marc.crcnetbase.com/isbn/9781439860922">http://marc.crcnetbase.com/isbn/9781439860922</a> |
| Electronic format type | application/PDF |
| Public note | Distributed by publisher. Purchase or institutional license may be required for access. |
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