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Tourism marketing for cities and towns (Record no. 16564)

000 -LEADER
fixed length control field 01567cam a2200313Ia 4500
001 - CONTROL NUMBER
control field 9780080460758
003 - CONTROL NUMBER IDENTIFIER
control field FlBoTFG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171224124411.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120524s2006 ne sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780080460758 (e-book : PDF)
040 ## - CATALOGING SOURCE
Original cataloging agency FlBoTFG
Transcribing agency FlBoTFG
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HT325
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .K65 2006
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.2930776
Item number K811
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kolb, Bonita M.
245 10 - TITLE STATEMENT
Title Tourism marketing for cities and towns
Medium [electronic resource] :
Remainder of title using branding and events to attract tourism /
Statement of responsibility, etc Bonita M. Kolb.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Amsterdam ;
-- Boston :
Name of publisher, distributor, etc Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 310 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Tourism to cities and towns -- 2. Marketing theory and the external environment -- 3. Tourism product analysis -- 4. Strategic analysis -- 5. Segmenting and targeting potential tourists -- 6. Tourist purchase behavior -- 7. Tourism research -- 8. Packaging the tourism product -- 9. Branding tourism destinations -- 10. Advertising and public relations -- 11. Sales incentives, direct marketing, and website development -- 12. Trade promotion, budgeting, and collaboration.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print edition.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element City promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term lcsh
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 075067945X (pbk. : alk. paper)
-- 9780750679459
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.tandfebooks.com/isbn/9780080460758
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