Strategic brand management : (Record no. 4853)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01395nam a2200277 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120503r20032005njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002025164 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120323092 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120323094 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130411507 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-KhUET. |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2003 [Reprinted 2005]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 788 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| Barcode | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Copy number | Not for loan | Shelving location | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 3010036171 | M/S Shaurov Book Centre | Central Library, KUET | 658.827 KEL | 16/07/2006 | 1 | General Stacks | Dewey Decimal Classification | 567.00 Tk | Books | Central Library, KUET | |||||||
| 3010036174 | M/S Shaurov Book Centre | Central Library, KUET | 658.827 KEL | 16/07/2006 | 2 | General Stacks | Dewey Decimal Classification | 567.00 Tk | Books | Central Library, KUET | |||||||
| 3010036172 | Central Library, KUET | 658.827 KEL | 16/07/2006 | 3 | General Stacks | Dewey Decimal Classification | 567Tk | Books | Central Library, KUET | ||||||||
| 3010036173 | Central Library, KUET | 658.827 KEL | 16/06/2006 | 4 | General Stacks | Dewey Decimal Classification | 567Tk | Books | Central Library, KUET | ||||||||
| 3010036171 | M/S Shaurov Book Centre | Central Library, KUET | 658.827 KEL | 16/07/2006 | 1 | General Stacks | Dewey Decimal Classification | 567.00 | Books | Central Library, KUET | 03/05/2012 | 03/05/2012 | |||||
| 3010036174 | M/S Shaurov Book Centre | Central Library, KUET | 658.827 KEL | 16/07/2006 | 2 | General Stacks | Dewey Decimal Classification | 567.00 | Books | Central Library, KUET | 03/05/2012 | 03/05/2012 | |||||
| 3010036172 | Central Library, KUET | 658.827 KEL | 16/07/2006 | 3 | General Stacks | Dewey Decimal Classification | 567.00 | Books | Central Library, KUET | 01/08/2012 | 01/08/2012 | ||||||
| 3010036173 | Central Library, KUET | 658.827 KEL | 16/06/2006 | 4 | General Stacks | Dewey Decimal Classification | 567.00 | Books | Central Library, KUET | 08/08/2012 | 08/08/2012 |