Marketing management : (Record no. 6305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00822nam a2200217 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120717s19881967njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 90044468 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135562678 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-KhUET |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, implementation, and control / |
| Statement of responsibility, etc | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc | Prentice-Hall, |
| Date of publication, distribution, etc | c1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 776 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| Barcode | Damaged status | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Copy number | Not for loan | Shelving location | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Total Renewals | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 3010019535 | Central Library, KUET | 658.8 KOT | 30/06/1996 | 1 | General Stacks | Dewey Decimal Classification | 472.00 Tk. | Books | Central Library, KUET | |||||||||
| 3010019535 | Central Library, KUET | 658.8 KOT | 30/06/1996 | 1 | General Stacks | Dewey Decimal Classification | 472.00 | Books | Central Library, KUET | 13 | 46 | 22/08/2024 | 20/02/2024 | 17/07/2012 |