Advertising management / (Record no. 7307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01289nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2560903 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-KhUET |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121106162207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 951011s1996 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95025901 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0133057151 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120312198 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-KhUET |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev. |
| 9 (RLIN) | 7613 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc | Rajeev Batra, John G. Myers, David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. ; |
| -- | New Delhi : |
| Name of publisher, distributor, etc | Prentice Hall ; |
| -- | Prentice Hall of India, |
| Date of publication, distribution, etc | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 754 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Aaker's name appears first on 4th ed. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Management |
| 9 (RLIN) | 7614 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G., |
| Dates associated with a name | 1933- |
| 9 (RLIN) | 7615 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 7616 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Barcode | Damaged status | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Copy number | Not for loan | Shelving location | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 3010022914 | Central Library, KUET | 659.1 BAT | 05/12/2000 | 1 | General Stacks | Dewey Decimal Classification | 247.65 | Books | Central Library, KUET | |||||||
| 3010022915 | Central Library, KUET | 659.1 BAT | 05/12/2000 | 02 | General Stacks | Dewey Decimal Classification | 247.65 | Books | Central Library, KUET | |||||||
| 3010022914 | Central Library, KUET | 659.1 BAT | 05/12/2000 | 1 | General Stacks | Dewey Decimal Classification | 247.65 | Books | Central Library, KUET | 04/09/2012 | 04/09/2012 | |||||
| 3010022915 | Central Library, KUET | 659.1 BAT | 05/12/2000 | 02 | General Stacks | Dewey Decimal Classification | 247.65 | Books | Central Library, KUET | 06/11/2012 | 06/11/2012 |