Marketing management : (Record no. 7432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01020nam\a2200253\a\4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-KhUET |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120910125947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120910s1980 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 79019573 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0876206062 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-KhUET |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800973 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | cases and readings / |
| Statement of responsibility, etc | edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Santa Monica, Calif. : |
| Name of publisher, distributor, etc | Goodyear Pub. Co., |
| Date of publication, distribution, etc | c1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 498 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | United States |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 7900 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | United States |
| General subdivision | Management. |
| 9 (RLIN) | 7901 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tootelian, Dennis H. |
| 9 (RLIN) | 7902 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gaedeke, Ralph M. |
| 9 (RLIN) | 7903 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thompson, Leete A. |
| 9 (RLIN) | 7904 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Barcode | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Copy number | Not for loan | Shelving location | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 3010011066 | Asia Foundation | Central Library, KUET | 658.800973 MAR | 18/11/1987 | 1 | General Stacks | Dewey Decimal Classification | Gift | Books | Central Library, KUET | |||||||
| 3010011066 | Asia Foundation | Central Library, KUET | 658.800973 MAR | 18/11/1987 | 1 | General Stacks | Dewey Decimal Classification | 0.00 | Books | Central Library, KUET | 10/09/2012 | 10/09/2012 |