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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, ©2009.Edition: 2nd ed., rev. and updatedDescription: 1 online resource (xiv, 251 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118256176
  • 1118256174
  • 9780470529331
  • 0470529334
  • 9780470529355
  • 0470529350
  • 9780470529348
  • 0470529342
  • 0470496355
  • 9780470496350
Subject(s): Genre/Form: Additional physical formats: Print version:: Becoming a category of one.DDC classification:
  • 658.4/013 22
LOC classification:
  • HD62.15 .C34 2009eb
Online resources:
Contents:
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one.
Summary: A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up.
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Includes index.

We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one.

Print version record.

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up.

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