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Share this : the social media handbook for PR professionals / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.

Contributor(s): Waddington, Stephen | Chartered Institute of Public Relations.
Material type: materialTypeLabelBookPublisher: Chichester, West Sussex, United Kingdon : John Wiley & Sons Ltd, 2012Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781119207856; 1119207851; 9781118404874; 1118404874.Subject(s): Public relations | Social media | BUSINESS & ECONOMICS -- Public Relations | Public relations | Social media | Electronic booksGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Share thisDDC classification: 659.20285/4678 Online resources: Wiley Online Library
Contents:
pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.
Summary: Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill.
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Includes index.

Description based on print version record and CIP data provided by publisher.

Includes bibliographical references and index.

pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.

Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill.

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