Tourism marketing for cities and towns [electronic resource] : using branding and events to attract tourism / Bonita M. Kolb.
By: Kolb, Bonita M.
Material type:
Includes bibliographical references and index.
1. Tourism to cities and towns -- 2. Marketing theory and the external environment -- 3. Tourism product analysis -- 4. Strategic analysis -- 5. Segmenting and targeting potential tourists -- 6. Tourist purchase behavior -- 7. Tourism research -- 8. Packaging the tourism product -- 9. Branding tourism destinations -- 10. Advertising and public relations -- 11. Sales incentives, direct marketing, and website development -- 12. Trade promotion, budgeting, and collaboration.
Also available in print edition.
Mode of access: World Wide Web.
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