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Essentials of entrepreneurship and small business management / Norman M. Scarborough, Jeffrey R. Cornwall.

By: Contributor(s): Material type: TextTextSeries: Always learningPublication details: New Delhi : Pearson, c2016 [impression 2022]Edition: 8th edDescription: xvi, 764 p. : illustrations. ; 280cmISBN:
  • 9789332559981
Subject(s): Genre/Form: DDC classification:
  • 658.022 23
Contents:
Section I: The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Ethics and Social Responsibility: Doing the Right Thing Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality Section II: The Entrepreneurial Journey Begins Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan Chapter 6 Forms of Business Ownership and Buying an Existing Business Chapter 7 Franchising and the Entrepreneur Section III: Launching the Business Chapter 8 Building a Powerful Bootstrap Marketing Plan Chapter 9 E-commerce and the Entrepreneur Chapter 10 Pricing and Credit Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow Section IV: Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Equity and Debt Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning the Next Generation.
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Previous edition: 2014.

Includes bibliographical references and index.

Section I: The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Ethics and Social Responsibility: Doing the Right Thing Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality Section II: The Entrepreneurial Journey Begins Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan Chapter 6 Forms of Business Ownership and Buying an Existing Business Chapter 7 Franchising and the Entrepreneur Section III: Launching the Business Chapter 8 Building a Powerful Bootstrap Marketing Plan Chapter 9 E-commerce and the Entrepreneur Chapter 10 Pricing and Credit Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow Section IV: Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Equity and Debt Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning the Next Generation.

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