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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003 [Reprinted 2005].Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN: - 8120323092
- 9788120323094
- 0130411507
- 658.827 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Central Library, KUET General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | 3010036171 | |||
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Central Library, KUET General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 2 | Available | 3010036174 | |||
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Central Library, KUET General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 3 | Available | 3010036172 | |||
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Books
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Central Library, KUET General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 4 | Available | 3010036173 |
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| 658.812 STA Total quality service : | 658.812 STA Total quality service : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.83 BER Marketing research : |
Includes bibliographical references and index.
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