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Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

By: Berry, Michael J. A.
Contributor(s): Linoff, Gordon.
Material type: materialTypeLabelBookPublisher: New York : New Delhi : Wiley Computer Pub. ; Wiley India, c2000Description: xviii, 494 p. : ill. ; 24 cm.ISBN: 0471331236 (alk. paper); 9788126518258.Subject(s): Marketing -- Data processing | Data mining | Business enterprises -- Computer networks -- ManagementDDC classification: 658.802 Online resources: Contributor biographical information | Publisher description | Table of Contents
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Central Library, KUET
General Stacks
658.802 BER (Browse shelf) 1 Available 3010042232
Books Books Central Library, KUET
General Stacks
658.802 BER (Browse shelf) 2 Available 3010042233
Books Books Central Library, KUET
General Stacks
658.802 BER (Browse shelf) 3 Available 3010042231
Total holds: 0

Rev. ed. of: Data mining techniques :for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997.

Includes index.

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Khulna University of Engineering & Technology

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