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Consumer behavior I : concepts and application/ David L Loudon & Albert J Della Bitta.
Material type:
TextSeries: Sage library in business and managementPublication details: New York ; McGraw-Hill, c1993.Description: xxiii, 788 p. : ill. ; 25 cmISBN: - 0070387672
- 658.8342 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Central Library, KUET General Stacks | 658.8342 LOU (Browse shelf(Opens below)) | 1 | Available | 3010018738 |
Total holds: 0
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| 658.83 BHA Handbook of effective marketing research / | 658.83 BHA Handbook of effective marketing research / | 658.83 BHA Handbook of effective marketing research / | 658.8342 LOU Consumer behavior I : | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.84 BAI Elements of direct marketing / |
Includes bibliographical references.
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