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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:
TextPublication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall ; Prentice Hall of India, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: - 0133057151
- 8120312198
- 659.1 20
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Central Library, KUET General Stacks | 659.1 BAT (Browse shelf(Opens below)) | 1 | Available | 3010022914 | |||
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Central Library, KUET General Stacks | 659.1 BAT (Browse shelf(Opens below)) | 02 | Available | 3010022915 |
Total holds: 0
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| 658 WEI Management : | 658 WIL Mission possible : | 659.1 BAT Advertising management / | 659.1 BAT Advertising management / | 659.2 BHA Corporate policies and practices / | 659.2 DUB Public relations management / | 659.2 DUB Public relations management / |
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
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