Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
Material type: TextPublication details: Santa Monica, Calif. : Goodyear Pub. Co., c1980.Description: xiii, 498 p. : ill. ; 24 cmISBN:- 0876206062
- 658.800973
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Central Library, KUET General Stacks | 658.800973 MAR (Browse shelf(Opens below)) | 1 | Available | 3010011066 |
Total holds: 0
Browsing Central Library, KUET shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8 WEI Marketing management cases : | 658.8005 MCC Applications in basic marketing : | 658.8005 MCC Applications in basic marketing : | 658.800973 MAR Marketing management : | 658.802 BER Mastering data mining : | 658.802 BER Mastering data mining : | 658.802 BER Mastering data mining : |
Includes bibliographical references and indexes.
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