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Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

By: Berry, Michael J. A.
Contributor(s): Linoff, Gordon.
Material type: materialTypeLabelBookPublisher: New York ; India : Wiley Computer Pub., c2000 [reprinted 2008]Description: xviii, 494 p. : ill. ; 24 cm.ISBN: 9788126518258; 0471331236 (alk. paper).Subject(s): Marketing -- Data processing | Data mining | Business enterprises -- Computer networks -- ManagementDDC classification: 658.802 Online resources: Contributor biographical information | Publisher description | Table of Contents
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Rev. ed. of: Data mining techniques : for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997.

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