TY  - BOOK
AU  - Calloway,Joe
TI  - Becoming a category of one: how extraordinary companies transcend commodity and defy comparison 
SN  - 9781118256176
AV  - HD62.15 .C34 2009eb
U1  - 658.4/013 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Benchmarking (Management)
KW  - Corporate image
KW  - Brand name products
KW  - fast
KW  - Electronic books
N1  - Includes index; We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one
N2  - A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118256176
ER  -