TY  - BOOK
AU  - Nightingale,Virginia
ED  - Wiley InterScience (Online service)
TI  - The handbook of media audiences
T2  - Global handbooks in media and communication research
SN  - 9781444340525
AV  - P96.A83 H35 2011eb
U1  - 302.23 22
PY  - 2011///
CY  - Chichester, Malden, MA
PB  - Wiley-Blackwell
KW  - Mass media
KW  - Audiences
KW  - Mass media and culture
KW  - SOCIAL SCIENCE
KW  - Media Studies
KW  - bisacsh
KW  - fast
N1  - Includes bibliographical references and index; Introduction; Virginia Nightingale --; Part I; Being Audiences; 1; Readers as audiences; Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger; 2; Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound; Jackie Cook; 3; Viewing; Shawn Shimpach; 4; Search and social media; Virginia Nightingale; 5; Spreadable media : how audiences create value and meaning in a networked economy; Joshua Green and Henry Jenkins; 6; Going mobile; Gerard Goggin --; Part II; Theorizing Audiences; 7; Audiences and publics, media and public spheres; Richard Butsch; 8; The implied audience of communications policy making : regulating media in the interests of citizens and consumers; Sonia Livingstone and Peter Lunt; 9; New configurations of the audience? The challenges of user-generated content for audience theory and media participation; Nico Carpentier; 10; The necessary future of the audience ... and how to research it; Nick Couldry; 11; Reception; Cornel Sandvoss; 12; Affect theory and audience; Anna Gibbs --; Part III; Researching Audiences; 13; Toward a branded audience : on the dialectic between marketing and consumer agency; Adam Arvidsson; 14; Ratings and audience measurement; Philip M. Napoli; 15; Quantitative audience research : embracing the poor relation; David Deacon and Emily Keightley; 16; Media effects in context; Brian O'Neill; 17; Cultivation analysis and media violence; Andy Ruddock; 18; Creative and visual methods in audience research; Fatimah Awan and David Gauntlett; 19; Locating media ethnography; Patrick D. Murphy --; Part IV; Doing Audience Research; 20; Children's media cultures in comparative perspective; Sonia Livingstone and Kirsten Drotner --; Fan cultures and fan communities; Kristina Busse and Jonathan Gray --; Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences; Mirca Madianou; 21; Participatory vision : watching movies with Yolngu; Jennifer Deger; 22; The audience is the show; Annette Hill; 23; Seeking the audience for news : response, news talk, and everyday practices; S. Elizabeth Bird; 24; Sport and its audiences; David Rowe
N2  - "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781444340525
ER  -