TY  - BOOK
AU  - Edson,John
TI  - Design like Apple: seven principles for creating insanely great products, services, and experiences 
SN  - 9781118331767
AV  - HD9696.2.U64 A67325 2012eb
U1  - 658.5/752 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Apple Computer, Inc
KW  - blmlsh
KW  - fast
KW  - blmsh
KW  - Product design
KW  - Customer services
KW  - Marketing
KW  - TECHNOLOGY & ENGINEERING
KW  - Industrial Design
KW  - Product
KW  - bisacsh
KW  - local
KW  - Electronic books
N1  - Includes bibliographical references and index; Design Makes All the Difference -- Design the Organization -- The Product Is the Marketing -- Design Is Systems Thinking -- Design Out Loud -- Design Is for People -- Design Like Apple
N2  - "Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781119203520
ER  -