TY  - BOOK
AU  - Cecere,Lora M.
AU  - Chase,Charles W.
TI  - Bricks matter: the role of supply chains in building market-driven differentiation 
T2  - Wiley & SAS business series
SN  - 9781119203384
AV  - HD38.5 
U1  - 658.7 23
PY  - 2012///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Business logistics
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management
KW  - Management Science
KW  - Organizational Behavior
KW  - fast
KW  - Electronic books
KW  - local
N1  - Includes index; Includes bibliographical references and index; Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index
N2  - Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks>
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781119203384
ER  -