TY  - BOOK
AU  - Middleton,Daina
TI  - Marketing in the participation age: a guide to motivating people to join, share, take part, connect, and engage 
SN  - 9781119203988
AV  - HF5415.13 .M53 2013eb
U1  - 658.8 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - BUSINESS & ECONOMICS
KW  - Customer Relations
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Introduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist
N2  - "Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781119203988
ER  -