TY  - BOOK
AU  - Choi,Nak-Eon
AU  - Han,Jung H.
TI  - How flavor works: the science of taste and aroma 
SN  - 9781118865453 (ePub)
AV  - QP456 
U1  - 612.8/7 23
PY  - 2015///
CY  - Chichester, West Sussex
PB  - John Wiley & Sons Inc.
KW  - Taste
KW  - Smell
KW  - MEDICAL
KW  - Physiology
KW  - bisacsh
KW  - SCIENCE
KW  - Life Sciences
KW  - Human Anatomy & Physiology
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; What is taste? -- The origin of taste: why do we feel taste? -- Taste is general science -- How do we smell odors? -- What creates smell? -- Technological advancements brought by the love of flavors -- Flavors influence us deeply -- Taste is regulated by flavor, and flavor is regulated by the brain -- The future of taste and aroma -- Ending remarks
N2  - Taste is the number one driving force in the decision to purchase a food product and food consumption is the most critical function for living organisms to obtain the energy and resources essential to their vitality. Flavor and aroma are therefore universally important concepts: intrinsic to human well-being and pleasure, and of huge significance for the multi-trillion dollar global food business. How Flavor Works: the Science of Taste and Aroma offers a fascinating and accessible primer on the concepts of flavor science for all who have an interest in food and related topics. Professionals
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118865439
ER  -