TY  - BOOK
AU  - Hutchens,David
TI  - Circle of the 9 muses: a storytelling field guide for innovators and meaning makers 
T2  - The learning fables series
SN  - 9781118974124
AV  - HD30.3 
U1  - 658.4/5 23
PY  - 2015///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Communication in management
KW  - Communication in organizations
KW  - Creative ability in business
KW  - Corporate culture
KW  - Storytelling
KW  - BUSINESS & ECONOMICS / Industrial Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Management
KW  - BUSINESS & ECONOMICS / Management Science
KW  - BUSINESS & ECONOMICS / Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Includes index; Includes bibliographical references and index; Part I. Fundamentals -- Part II. Branching out
N2  - This book offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly shows how stories can bring employees, customers, and other partners together. Filled with illustrative examples and helpful templates, this innovative road map explains how stories can connect with your company's most urgent initiatives such as change management, knowledge management, culture and identity, engagement, branding, innovation, attracting talent, articulating vision and purpose, generating marketplace support, and more. --
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781119158707
ER  -