TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Agnihotri,Prafulla Y.
TI  - Principles of marketing
SN  - 9789352865611 (pbk.)
U1  - 658.8 22
PY  - 2018///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
ER  -